Petah Tikva, Israel
By Shirli Zamir
"Using by Re-Using"
The initial concept of the project was born from the research of what is Israeli "Locality". Taking into consideration that the company shifted from sitting in cubicles to sitting in a semi open-space, this created the perfect basis to the concept. We researched the term "neighbourhood" in terms of space, and in terms of the local population. We asked questions such as "what is eating in a neighbourhood?" "what is it like working in a neighbourhood?" "what is it like socialising in a neighbourhood?" and etc. in addition, the client gave us a brief which spoke the love and appreciation for recycled, re-used, local materials.
The answers to these questions and requests were the first blossoms to the initial plan layout, design concept, materials and colours, and even the fine details of the graphic language, carpentry and furniture.
The design language was born from a basic sketch of an almost tribal looking partition, with a thin border and a diagonal crossing. This produced the formative design coming to life in the reception pattern, the open phone booth, and the neighbourhood partitions.
Design team : Shirli Zamir, Ayelet Goren.
Photography: Yoav Peled - Peled Studio