Rosh Haayin, Israel
By Shirli Zamir
Krausz industries has been designing and manufacturing market leading coupling and repair clamp solutions for water and wastewater applications worldwide.
The visual identity system of the company played a main role in building the design language.
We researched many types of clamps; each had its own qualities and attributes.
We decided to utilize the clamps in our design in myriad ways.
Due to some of the clamps being underground as well as above, we wanted to emphasize a feeling of growth by using natural materials and colors.
Just like the clamps repair and mend water and wastewater pipes, they mend and bind our various design elements together.
This concept is presented using the following design assets: a free-standing booth with a wood shelving and storage unit entirely held together with a system of clamps; a clamp-socket light fixture constructed in the same manner with the original company’s clamp.
The earthen-hued partitions are a striking contrast to our reoccurring use of blue and cool tones, which is a reference to not only the aforementioned water pipes, but the company’s branding palette as well.
Design team : Shirli Zamir, Ayelet Goren.
Photography: Yoav Peled - Peled Studio