Petah Tikva, Israel
By Shirli Zamir
"We create a dialogue between the space and the user"
The project was designed for a company that deals with electronic component distributing.
The visual identity system of the company played a main role in building the design language.
We researched all kinds of electronic forms; each has its own complexity. Following our study, we decided to simplify those components into a system that can integrate with the space users. The intention was to create a system that can be interactive and yet low tech and timeless.
This came to life through a wooden partition adding warmth and coziness to the space. This partition consists of small cassettes which can be rotated manually by the user. We wanted to emphasize that humans are the machine operators by the gesture of creating a dialogue with the space itself.
We designed a light fixture that assembles the language of electric circuits for the open space, and in the meeting rooms we combined light stripes with a lamel felt ceiling for a softer look.
The company’s product and their platform are portrayed through the floor plan and to the finest details.
Design team : Shirli Zamir, Lee Mandelsberg, Nitzan Ovadia
Photography: Kfir Ziv