We  Reinvent

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"Ampersand" in Bnei Brak is a unique Co-working project. It started from two orthodox initiators who had a dream to bring work spaces that in terms of design and concept bring Manhattan to Bnei Brak. Bnei Brak is a city near Tel-Aviv, populated mostly by orthodox Jews. It is crowded and tumultuous but has a magic of its own. There is a growing need in integrating the orthodox community into the local Hi-Tech market. The project provides work space for orthodox start-ups and in addition, supplies work stations and workers from the orthodox local community, to work for big companies like Google, Microsoft and more.

 

The project first came to life in the search for the similarities and differences. Rythm and materials just like humans change through time. There is a constant search for what makes me different? What makes me like others? what makes me unique? 

There is a famous local song called Wikipedia (Chanan Ben-Ari): Don't lock my soul in no cage I am everything I am nothing Infinite light dressed in body  Erase everything you knew about me till today Everyone has the chance to write their own story.

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The space expresses rich colors, many patterns and layers which create the wanted textures. 
Followed by the wall drawings by artist taking photos of the local street and giving them an artistic interpretation on the wall.

Between workstations ropes were placed creating the rythm and dynamic, and meanwhile allowing privacy and seperation when needed as a respect to the clients needs.

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Design team : Shirli Zamir,   Ayelet Goren 

Photography: Kfir Ziv